In a realm where even the Jeep Wrangler commands prices upwards of $80,000 (₦128,560,000.00) for top-tier trims, the 2024 Toyota Land Cruiser’s starting price of under $60,000 (₦96,420,000.00) suddenly seems incredibly sensible. Toyota, the legendary Japanese automaker, has unveiled pricing for its revitalized off-road icon. The entry-level “1958” trim, named in honour of the Land Cruiser’s original debut in America, kicks off at a modest $57,345 (₦92,153,415.00) and is slated for a spring release.
1958 Trim: More Than Just the Basics
The 1958 Land Cruiser stands apart as a value-packed proposition. Far from spartan, it includes heated cloth front seats, an 8-inch touchscreen equipped with Apple CarPlay and Android Auto, and a suite of essential safety features like blind-spot monitoring. Plus, its retro-inspired round LED headlights provide a unique, nostalgic aesthetic compared to other Land Cruiser models.
Under the hood, a capable hybrid powertrain delivers an impressive 326 horsepower from its turbocharged 2.4-litre 4-cylinder gasoline engine, paired seamlessly with an 8-speed automatic transmission. Of course, all-wheel drive comes standard in the 1958 Trim, as do centre and rear locking differentials, a trusty two-speed transfer case, and Crawl Control – Toyota’s clever off-road cruise control technology designed to conquer the toughest terrain.
Stepping Up the Luxury: Mid and Top-Tier Trims
Buyers desiring even more amenities can opt for the mid-level Land Cruiser trim, starting at $63,345 (₦101,795,415.00). This includes heated and ventilated front seats, SofTex upholstery, a power rear hatch, larger digital displays, and a premium 10-speaker audio system. For those seeking maximum luxury, a Premium package adds features like supple leather seating, a 14-speaker JBL sound system, a digital rearview mirror, a head-up display, a sunroof, and additional USB ports for charging convenience.
At the pinnacle of the 2024 Land Cruiser lineup sits the opulent First Edition, priced at $76,345 (₦122,686,415.00). This exclusive trim boasts distinctive 18-inch wheels, commemorative badging, a roof rack, and other unique touches to set it apart from the rest.
A Return to (Affordable) Form
The revitalized 2024 Land Cruiser lineup offers a compelling blend of Toyota’s legendary off-road prowess and an enticing price point designed to appeal to a broad range of adventure seekers. Whether tackling city streets or carving a path through the wilderness, this iconic SUV promises to deliver, all without breaking the bank in an age of increasingly expensive luxury vehicles. In a world of sky-high SUV prices, the 2024 Land Cruiser shines as a beacon of both capability and sensible value.
