The automotive industry is poised for a significant shift as Hyundai and Amazon join forces to bring car sales directly to Amazon’s massive online marketplace. This groundbreaking partnership, set to launch in late 2024, marks a major milestone in the evolution of online car buying.
Unlike previous attempts by other online retailers to sell cars, Hyundai and Amazon’s partnership will provide a seamless and comprehensive experience, allowing customers to browse, select, and purchase vehicles entirely through Amazon’s platform. Customers will have access to a wide range of search filters to narrow down their choices based on specific preferences, including model, trim, color, and features.
Once they’ve found their ideal vehicle, they can proceed with the checkout process directly on Amazon, utilizing their preferred payment and financing options. Upon completing the purchase, the vehicle will be prepared for pickup or delivery through the customer’s local Hyundai dealership.
This partnership is expected to pave the way for other automakers to follow suit, potentially transforming the landscape of online car buying. While Amazon has previously experimented with a ‘Vehicle Showrooms’ section that directs users to dealerships for final transactions, the Hyundai partnership represents a significant advancement, enabling customers to complete the entire car-buying process through Amazon’s platform.
According to a Hyundai spokesperson, dealers will be able to list their entire inventory on Amazon once the feature goes live. Additionally, dealers will have control over pricing, with transactions happening at the list price. While this may not immediately translate to discounts, there’s always a chance that savvy consumers might uncover online coupons or promotions to sweeten the deal.
This groundbreaking partnership between Hyundai and Amazon marks a new era in the automotive industry, offering unparalleled convenience and accessibility for car buyers. As the online car-buying experience continues to evolve, this partnership is poised to set the standard for the future.
