The Toyota Venza has an intriguing history with two distinct production runs, each separated by a hiatus. The first run spanned from the 2009 model year to 2015, while the second began in 2021 and continues to the present day. The first-generation Venza, however, seems to have faded into obscurity, in stark contrast to the latest iteration, which seamlessly integrates into Toyota’s lineup of hybrid SUVs and crossovers. This wasn’t a mere sequel; it was a reboot with a purpose.
Now, let’s delve into the uniqueness of this situation. While it’s not uncommon for car models to take a break and return, consider the revered Toyota Supra, which took a staggering 17-year hiatus between its fourth and fifth generations. The Supra’s hiatus followed four generations of critical acclaim spanning decades, while the Venza was unceremoniously cancelled only a few years into its initial run, only to resurface as if its first iteration had never existed. So, what led to this significant gap in production, and why did Toyota decide that the Venza needed a complete overhaul just six years after its debut?
The Enigma of the First-Generation Venza
Right from the beginning, Toyota seemed unsure about what the first-generation Venza represented. Its styling, though not offensive, resembled a beefed-up Camry rather than a distinct vehicle. Under the hood, it shared a lot in common with the Camry. Toyota itself described the Venza as a blend of different models, aiming to cater to buyers seeking the value and reliability of a Camry, the comfort and refinement of an Avalon, and the utility and flexibility of a Highlander, all packaged in a stylish and sporty exterior.
When the Venza hit the market, reviews were divided. While some praised the fuel efficiency of the four-cylinder models and the interior comfort, others found it lacking in the driving excitement department. The absence of a third row also left some critics wanting.
Sales Struggles
In terms of specifications, the Venza had respectable engine power and economy figures. The base 2.7-litre four-cylinder engine produced 181 horsepower, with a combined fuel economy of 24 miles per gallon. The V6 variant provided 268 horsepower and a combined 22 miles per gallon. Notably, all-wheel drive was available with both engine options. Additionally, it featured a four-wheel independent suspension and electronic brake assist, a significant feature when it debuted in late 2008.
However, sales did not align with these specifications. The Venza struggled to gain traction in the market, and as the years passed, sales dwindled. From 2014 to 2015, Venza sales plummeted by 28.8 percent. It paled in comparison to other Toyota models like the Highlander, with a stark contrast of 21,351 Venzas sold in 2015 versus 158,915 Highlanders. Given these circumstances, it’s understandable why Toyota decided not to prolong the Venza’s existence.
The Resurgence of the Venza
Fast forward to May 2020, Toyota made a surprising announcement – the return of the Venza for the 2021 model year. Interestingly, the new Venza still maintains some of its sedan roots, riding on the Toyota New Global Architecture (TNGA) K platform, which it shares with the Camry. However, this time, it manages to distinguish itself from being merely a tall Camry wagon, primarily due to its hybrid drivetrain.
Much like the Toyota Sienna minivan, the Venza is exclusively available as a hybrid. The electric motor system and gas engine work in harmony, generating 219 horsepower and an impressive 37 combined miles per gallon. Additionally, all-wheel drive is standard across the current range of Venzas.
With the introduction of the TNGA platform and a growing lineup of hybrid models, like the latest Toyota Sequoia, it makes sense for Toyota to revive a familiar nameplate in the Venza, even though it shares little with its predecessor. For the Venza, the hope is that buyers will embrace its “glow up” and appreciate the evolution it has undergone.
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